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media kit

Media Kit for Ballet-Dance Magazine and the CriticalDance Forum

  • Ballet-Dance Magazine is an international online publication that is also distributed via HTML e-mail to subscribers worldwide. The magazine represents a mix of interviews, features, reviews and recent discussion topics in the CriticalDance forum. Ballet-Dance Monthly is published by CriticalDance. The URL for Ballet-Dance Monthly is http://ballet-dance.com.
  • CriticalDance is an international site in support of and administered by the dance community, dedicated to all types of performance dance, but especially ballet and modern. This site includes a moderated bulletin board, reviews, features, interviews, and links to select dance pages. CriticalDance is hosted by CriticalDance as a public community service. The URL for CriticalDance is http://www.criticaldance.com.

Both Ballet-Dance Magazine and CriticalDance have received international accolades for timely coverage, quality of production, exposure of lesser-known companies and events, and critical fundraising efforts.

For more details about the directors, editors and contributors for Ballet-Dance Magazine and CriticalDance, visit the about page.


Advertising in the Ballet-Dance Magazine or the CriticalDance Forum

Ballet-Dance Magazine and CriticalDance offer a variety of ad specifications and rates to fit most needs, as detailed below. Please note the steep discounts for first-time customers, non-profit organizations and local events. Please also contact us if you have unique requirements. You may direct all advertising-related correspondence and inquiries to:


Types of ads

Please note that not all types of ads are suitable for the forum or the magazine. As such, the types of ads are generally limited to the following:

Ballet-Dance Magazine -- Any ads normally considered suitable in any general publication, such as the New York Times for example.

CriticalDance Forum -- Performances, festivals, fundraisers, and general PR that is non-retail in nature. All ads must be related to ballet, modern dance or any other form of performance dance.

Exceptions can be made but the decision by CriticalDance will be final. Under no circumstances will lewd or offensive ads be allowed.

 

Ballet-Dance Magazine Ad Specifications and Rates per Month's Issue
(ads will appear in both the online cover page as well as in the copy distributed to subscribers)
(Size measured in pixels; width x height)
Non-Animated
Animated

Short Sidebar
(120 x 60)

$50.00
$100.00
Regular Sidebar
(120 x 120)
$100.00
$200.00
Tall Sidebar
(120 x 300)
$200.00
$300.00
Skyscraper Sidebar
(120 x 600)
$300.00
$400.00

Notes:

  1. Currency is in United States Dollars;
  2. Ads will remain on the selected month's issue of the magazine as long as the page is available online (at least one year);
  3. Ads will also appear in the copy of the selected month's issue that is delivered electronically to subscribers;
  4. Date of publication of each month's issue is approximately the second Saturday of each of month;
  5. Sidebars will be placed in the left hand sidebar of the front page of the selected month's issue;
  6. Orders must be placed at least one week prior to the end of the month for inclusion in the following month's issue;
  7. Ads can be placed up to one year in advance;
  8. CriticalDance reserves the right to refuse any ads even after orders are accepted;
  9. CriticalDance does not guarantee top placement of ads over other ads;
  10. Please note that ads will not appear in the articles.

The following discounts apply:

  1. If the event or series of events being advertised is located within only one city: 50%
  2. Non-Profit Organizations (Public Benefit Charitable Corporations): 10% applied to net rates after any discount above
  3. Multiple-publication incentive: 15% applied to net rates after all discounts above if an ad is also ordered for the CriticalDance forum at the time of order
  4. First-time incentive: 20% applied to net rates after all discounts above for all ads placed in the first order, up to one year in advance

 

CriticalDance Forum Ad Specifications and Weekly Rates
(Size measured in pixels; width x height)
Non-Animated
Animated

Standard Banner
(720 x 50)

$200.00
$250.00
Large Banner
(720 x 100)
$300.00
$350.00

Notes:

  1. Currency is in United States Dollars;
  2. Ads run from Sunday to Saturday, US PST;
  3. Ads are placed in the CriticalDance forum only and will appear on the top of all international pages in the forum (i.e. not in localized pages such as UK and French forums);
  4. Orders must be placed at least one week in advance;
  5. Ads can be placed up to one year in advance;
  6. CriticalDance reserves the right to refuse any ads even after orders are accepted;
  7. CriticalDance does not guarantee top placement of ads over other ads.

The following discounts apply:

  1. If the ad is placed for two successive weeks: 5%
  2. If the ad is placed for three successive weeks: 7.5%
  3. If the ad is placed for four successive weeks or more: 15%
  4. Non-Profit Organizations (Public Benefit Charitable Corporations): 10% applied to net rates after any discount above
  5. Multiple-publication incentive: 15% applied to net rates after all discounts above if an ad is also ordered for the Ballet-Dance Monthly magazine at the time of order
  6. First-time incentive: 20% applied to net rates after all discounts above for all ads placed in the first order, up to one year in advance


Submission and Ordering Requirements

  1. All files must be in JPG or GIF format and must fit within the size specifications detailed above;
  2. Orders must be e-mailed to the above address;
  3. Include the JPG or GIF files;
  4. Include name, address, phone number, fax number and email address (this entity will be considered both the point of contact as well as the invoicee, unless other arrangements are requested). A letter of intent or agreement will be emailed to the point of contact;
  5. Specify if ads are to be placed in the CriticalDance Forum, the Ballet-Dance Magazine or both;
  6. For ads in the CriticalDance Forum, specify the day to start and number of weeks for each ad;
  7. For ads in the Ballet-Dance Magazine, specify the month/s to be placed for each ad;
  8. Specify the URL to be associated with each ad;
  9. Sign the letter of intent or agreement and return by email to CriticalDance or its designated agent to authorize the order.


Payment and Conditions

All advertising billings direct to advertiser are at published rates unless arranged otherwise in advance. Please note that rates and conditions are subject to change but will be posted clearly on this page or in the letter of intent or agreement prior to authorization.

Advertisers and advertising agencies are jointly responsible for payment of all funds due and payable to CriticalDance or an agent designated by CriticalDance.

CriticalDance will invoice the agency or advertiser upon publication.

Invoices must be paid within 30 days. Past due invoices are subject to a 1.5% service charge per month.

Delinquent accounts may be restricted from further advertising until accounts are paid in full. Interruption in advanced orders due to nonpayment will cause the advertiser to forfeit discounted rates. CriticalDance reserves the right to require full payment in advance.

A signed letter of intent or agreement must be returned to CriticalDance by email prior to the start date of the ad.

For repeating advertisers, prior ads will be used if new artwork is not received by the required deadline.

No conditions, printed or otherwise, on advertiser's or agency's insertion order, billing instructions or copy instructions which conflict with CriticalDance, CriticalDance or Ballet-Dance Magazine stated policies will be binding on CriticalDance, CriticalDance or Ballet-Dance Magazine.

CriticalDance reserves the right to refuse any advertising. Advertisers and advertising agencies are responsible for the content of all advertisements and for any resulting claims made against CriticalDance, its agents, or its representatives.

 
 


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