| media
kit
Media Kit for Ballet-Dance Magazine and the CriticalDance Forum
- Ballet-Dance Magazine is an international
online publication that is also distributed via HTML e-mail to subscribers
worldwide. The magazine represents a mix of interviews, features, reviews
and recent discussion topics in the CriticalDance forum. Ballet-Dance
Monthly is published by CriticalDance. The URL for Ballet-Dance
Monthly is http://ballet-dance.com.
- CriticalDance is an international site in
support of and administered by the dance community, dedicated to all
types of performance dance, but especially ballet and modern. This site
includes a moderated bulletin board, reviews, features, interviews,
and links to select dance pages. CriticalDance is hosted by CriticalDance as a public community service. The URL for CriticalDance
is http://www.criticaldance.com.
Both Ballet-Dance
Magazine and CriticalDance have received international accolades for
timely coverage, quality of production, exposure of lesser-known companies
and events, and critical fundraising efforts.
For more details about
the directors, editors and contributors for Ballet-Dance Magazine and
CriticalDance, visit the about page.
Advertising in the Ballet-Dance Magazine or the CriticalDance Forum
Ballet-Dance Magazine and CriticalDance offer a
variety of ad specifications and rates to fit most needs, as detailed
below. Please note the steep discounts for first-time customers, non-profit
organizations and local events. Please also contact us if you have
unique requirements. You may direct all advertising-related correspondence
and inquiries to:
Types of ads
Please note that not
all types of ads are suitable for the forum or the magazine. As such,
the types of ads are generally limited to the following:
Ballet-Dance Magazine -- Any ads
normally considered suitable in any general publication, such as the
New York Times for example.
CriticalDance Forum -- Performances, festivals,
fundraisers, and general PR that is non-retail in nature. All ads must
be related to ballet, modern dance or any other form of performance
dance.
Exceptions can be
made but the decision by CriticalDance will be final. Under no
circumstances will lewd or offensive ads be allowed.
| Ballet-Dance Magazine Ad Specifications
and Rates per Month's Issue
(ads will appear in both the online cover page as well as in the
copy distributed to subscribers) |
| (Size measured in pixels; width x height) |
Non-Animated |
Animated |
| Short
Sidebar
(120 x 60) |
$50.00 |
$100.00 |
Regular Sidebar
(120 x 120) |
$100.00 |
$200.00 |
Tall Sidebar
(120 x 300) |
$200.00 |
$300.00 |
Skyscraper Sidebar
(120 x 600) |
$300.00 |
$400.00 |
Notes:
- Currency is in
United States Dollars;
- Ads will remain
on the selected month's issue of the magazine as long as the page is
available online (at least one year);
- Ads will also appear
in the copy of the selected month's issue that is delivered electronically
to subscribers;
- Date of publication
of each month's issue is approximately the second Saturday of each of
month;
- Sidebars will be
placed in the left hand sidebar of the front page of the selected month's
issue;
- Orders must be
placed at least one week prior to the end of the month for inclusion
in the following month's issue;
- Ads can be placed
up to one year in advance;
- CriticalDance reserves the right to refuse any ads even after orders are accepted;
- CriticalDance does not guarantee top placement of ads over other ads;
- Please note that ads will not appear in the articles.
The following discounts
apply:
- If the event or
series of events being advertised is located within only one city: 50%
- Non-Profit Organizations
(Public Benefit Charitable Corporations): 10% applied to net rates after
any discount above
- Multiple-publication incentive: 15% applied
to net rates after all discounts above if an ad is also ordered for
the CriticalDance forum at the time of order
- First-time incentive: 20% applied to net
rates after all discounts above for all ads placed in the first order,
up to one year in advance
| CriticalDance Forum Ad Specifications and Weekly
Rates |
| (Size measured in pixels; width x height) |
Non-Animated |
Animated |
| Standard
Banner
(720 x 50) |
$200.00 |
$250.00 |
Large Banner
(720 x 100) |
$300.00 |
$350.00 |
Notes:
- Currency is in
United States Dollars;
- Ads run from Sunday
to Saturday, US PST;
- Ads are placed
in the CriticalDance forum only and will appear on the top of all international
pages in the forum (i.e. not in localized pages such as UK and
French forums);
- Orders must be
placed at least one week in advance;
- Ads can be placed
up to one year in advance;
- CriticalDance reserves the right to refuse any ads even after orders are accepted;
- CriticalDance does not guarantee top placement of ads over other ads.
The following discounts
apply:
- If the ad is placed
for two successive weeks: 5%
- If the ad is placed
for three successive weeks: 7.5%
- If the ad is placed
for four successive weeks or more: 15%
- Non-Profit Organizations
(Public Benefit Charitable Corporations): 10% applied to net rates after
any discount above
- Multiple-publication incentive: 15% applied
to net rates after all discounts above if an ad is also ordered for
the Ballet-Dance Monthly magazine at the time of order
- First-time incentive: 20% applied to net
rates after all discounts above for all ads placed in the first order,
up to one year in advance
Submission and Ordering Requirements
- All files must
be in JPG or GIF format and must fit within the size specifications
detailed above;
- Orders must be
e-mailed to the above address;
- Include the JPG
or GIF files;
- Include name, address,
phone number, fax number and email address (this entity will be considered
both the point of contact as well as the invoicee, unless other arrangements
are requested). A letter of intent or agreement will be emailed to the
point of contact;
- Specify if ads
are to be placed in the CriticalDance Forum, the Ballet-Dance Magazine or both;
- For ads in the
CriticalDance Forum, specify the day to start and number of weeks for
each ad;
- For ads in the
Ballet-Dance Magazine, specify the month/s to be placed for
each ad;
- Specify the URL
to be associated with each ad;
- Sign the letter
of intent or agreement and return by email to CriticalDance or
its designated agent to authorize the order.
Payment and Conditions
All advertising billings
direct to advertiser are at published rates unless arranged otherwise
in advance. Please note that rates and conditions are subject to change
but will be posted clearly on this page or in the letter of intent or
agreement prior to authorization.
Advertisers and advertising
agencies are jointly responsible for payment of all funds due and payable
to CriticalDance or an agent designated by CriticalDance.
CriticalDance
will invoice the agency or advertiser upon publication.
Invoices must be paid
within 30 days. Past due invoices are subject to a 1.5% service charge
per month.
Delinquent accounts
may be restricted from further advertising until accounts are paid in
full. Interruption in advanced orders due to nonpayment will cause the
advertiser to forfeit discounted rates. CriticalDance reserves
the right to require full payment in advance.
A signed letter of
intent or agreement must be returned to CriticalDance by email prior
to the start date of the ad.
For repeating advertisers,
prior ads will be used if new artwork is not received by the required
deadline.
No conditions, printed
or otherwise, on advertiser's or agency's insertion order, billing instructions
or copy instructions which conflict with CriticalDance, CriticalDance
or Ballet-Dance Magazine stated policies will be binding on CriticalDance,
CriticalDance or Ballet-Dance Magazine.
CriticalDance
reserves the right to refuse any advertising. Advertisers and advertising
agencies are responsible for the content of all advertisements and for
any resulting claims made against CriticalDance, its agents, or
its representatives.
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