Interesting that the use of the phrase "what works" in this article applies entirely to the number of seats sold rather than the artistic success of the performances: NBAF: A hard look at what works, what doesn't By KATHY JANICH for The Atlanta Journal-Constitution
The National Black Arts Festival is like an unfortunate hamster on a wheel: It needs more money to grow, but it must grow to make more money.
That hamster won't be getting any fatter from the 2004 fest, which drew fewer people and sold fewer tickets than its two most recent predecessors.
NBAF Associate Producer Laura Greer reported this week that attendance dropped by 30 to 40 percent, with ticket sales down 40 percent.
That means the 2004 NBAF sold about $53,000 in tickets, significantly lower than 2003's $88,300 and crushingly lower than the $163,400 in 2002. (In 2002, the NBAF co-produced Theater of the Stars' "Dreamgirls" with Jennifer Holliday, which, in a rare happening, virtually sold out its week-long run at the Fox Theatre.)
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