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 Post subject: Re: Ticketing
PostPosted: Fri Dec 10, 2004 2:44 am 
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Joined: Sun Oct 24, 1999 11:01 pm
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Location: London, England; Tallinn, Estonia
Cheap seats take off
By Lyn Gardner for The Guardian


Anyone who uses budget airlines knows that the earlier you book your ticket, the better the deal you get. What would happen if a similar pricing strategy was applied to theatre tickets?

Out of Joint plans to find out. After a successful national tour and run at the Arcola, the company's promenade production of Macbeth is transferring to Wilton's Music Hall (020-7702 2789) after Christmas, and director Max Stafford-Clark has come up with an innovative pricing scheme. For all 27 performances, the first 20 seats will be sold on a first-come-first-served basis at £10 each, the next 20 at £20 and so on, until only the final 20 seats are available priced at £30 each. It is entrepreneurial thinking from the man who, when he was artistic director at the Royal Court in the 1980s, claimed that lack of subsidy meant that he was no longer running a theatre but an incentive-marketing scheme based in Sloane Square.

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 Post subject: Re: Ticketing
PostPosted: Fri Dec 10, 2004 2:50 am 
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Joined: Sun Oct 24, 1999 11:01 pm
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Location: London, England; Tallinn, Estonia
We have another discussion about ticketing in "Issues":

http://forum.criticaldance.com/cgi-bin/ultimatebb.cgi?ubb=get_topic;f=3;t=000795#000011


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 Post subject: Re: Ticketing
PostPosted: Fri Apr 01, 2005 6:19 am 
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Joined: Sun Oct 27, 2002 12:01 am
Posts: 1845
From Catherine Foster in the Boston Globe: ArtsBoston offers online discount tickets
Quote:
ArtsBoston announced today that it is inaugurating an online half-price advance ticket program, good for more than 600 theater, dance, and music performances a year. The first service of its kind in the nation, ArtsMail Online enables patrons to go to www.artsboston.org, click on dozens of offerings, and order tickets....
Various ballet and dance performances are included.... so now one doesn't have to get into the city to obtain discounted tickets. Though when I looked at Boston Ballet's entry, it gave 19 days to order Sleeping Beauty tickets (early May performances), and at the in-town booths it is, I believe, possible to get "day of" tickets.


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