|
I need a reality check. But first a preface.<P>As a board member, an advisory board member and a friend of several companies, I find the most intensive task for a board is developing funding and I agree with Francis that one of the primary ways of doing that is board recruitment.<P>To aid in my task of developing a board, I tend to use a simplified labeling system to identify potential board members:<P>- Funder = someone who gives money;<BR>- Doer = someone who helps with funding development, audience development, marketing, PR etc.;<BR>- Name = someone famous and/or respectable;<BR>- Socialite = someone with useful contacts.<P>I find that Funders and Doers are the best for an actual board. Sometimes if you're lucky, you get a Funder who is also a Doer and you thank your guardian angel. Of course the definition varies with the type of company. A level of giving for someone to qualify as a Funder can be 100 times for that of a ballet company as it is for a modern dance company. So, as I scan the globe for board members, I match the person's potential to the need. Someone who can be an incredible Doer for a ballet company may also be a wonderful Funder for a children's company.<P>Names and Socialites, I think, are best left on the Advisory Board. They help by merely being who they are. Just listing Mr. Thomas Name on your Advisory Board piques interest. And being able to approach someone and say, "Ms. Deborah Socialite suggested I speak to you," does wonders to get past the front door.<P>However I have been seeing an alarming trend. More and more dance companies, desperate to develop or rebuild a board, have been eager to recruit anyone who hints at an interest. The problem is I am beginning to see lots of Big Talkers (yes, that's another category) who can't Fund nor Do but gives the impression he can (yes, it's almost always a "he").<P>I have found the worst kind of Big Talker usually the President of a technology company. More often than not, when it comes down to it, they don't have the money to give (for all kinds of reasons), they know nothing about the arts, they are too busy running their own business that they can't help, they have contacts and friends all like themselves, and worst of all they think they know more than they really do! And when it comes to developing a board, their ego prevents them from seeking out candidates who can actually Fund or Do.<P>Now am I overreacting? Or are we actually seeing more of these Big Talkers around, who aren't playing with a full deck of cards? How do we weed them out?<p>[This message has been edited by Azlan (edited June 11, 2001).]
|