National Ballet of Canada ROED Rage!
I’m posting a correction after having been informed I erroneously posted figures which made it appear the NBoC increased subscription process 15.1%. In fact, it was only around 2%. It is 15.1% if you compare next season with HST to this past season without HST. So, it is the HST charged by the government of Ontario that represents most of the higher figure.
I could see many subscribers turning into single ticket buyers for 2012/2013.
Why should I pay so much more to see 4 ballets I’ve only recently seen in Alice’s Adventures In Wonderland, Emergence, Pur ti Miro along with Carmen (now full length)?
No doubt, for half the audience money will not be an issue but for some their ROED (Return on Entertainment Dollar) will be. If I do not take advantage of the 10% discount, I will be paying an average of $143 per ballet to sit in my Ring 3 seat, which represents a savings of only $12 total should I forego my subscription to purchase single tickets. This is an outrageous price when you compare it to seeing a production at the Stratford Festival. I purchased A+ Orchestra seats to see the musical 42nd Street for $85.88 and Much Ado About Nothing for $73.45. That’s almost a 2-1 ratio for my ROED!
The move to the Four Seasons has provided a richer ballet experience for both viewing and listening but not for those who sit in the Upper Ring 5.1 oxygen mask/nosebleed seats and not for those who value their ROED. This fiscal austerity measure levied upon loyal subscribers does nothing more than perpetuate the view that ballet is only for the nouveau riche upper crust of society.
If there was a bullet train to the Big Apple, I would be on it in a New York Minute to subscribe to New York City Ballet!
Their top Subscription Seats for a 6 performance package cost only $714 compared to $1,419 for the National Ballet of Canada. I save half the price for arguably the best ballet on the planet with 50 plus ballets to choose from compared to only half a dozen for the NBoC. There is no comparison in value. How long can this continue? How long before NYCB offers all ballets to be piped into my home TV? The NBoC could claim to be an A company back in the 70s and to come extent the 80s. Now they are strictly B-class compared to New York City Ballet.
Many dancers have left to dance overseas over the past few years and others are very close to retirement or close to assuming character non-dancing roles. As a longtime ballet fan and albeit spoiled, it is difficult to be motivated to subscribe when other options are much more tempting. I can’t afford to catch a flight to see NYCB half a dozen times but could combine a 1-week holiday with some NYCB to satisfy my insatiable appetite for ballet. I’m curious if anyone knows how NYCB can afford to present ballet for half the price?