I received this postcard from Smuin Ballet promoting their Spring season -- the caption on the right side of the front reads "BALLET BUT SEXY," a phrase repeated more clearly on the back:

Well, sex sells.

It is an interesting design.

"<i>But</i>" sexy?

"But" is a conjunction used to connect two usually-contradictory states.

Since when is ballet <i>not</i> sexy?

Yes... You're right, salzberg. This is what was bothering me about the ad! It should read, "And"!

To see all of the other posters in this campaign:

http://adsoftheworld.com/media/outdoor/ ... t_but_sexy

And click through to the other ads. I found "Ballet but entertaining" especially insulting. They apparently spent quite a bit of money on this campaign, and I believe the ad agency doesn't know much about dance, which is obvious given how they promote it.

These posters are up all over SF --- it's a very wide distribution.

--Andre

"Ballet but Entertaining", doh!!! Now I am laughing

The campaign fits in with Smuin Ballet's Ballet-for-the-masses mission.

I can see where Ballet fanatics would find it a bit harsh, for me, I have a very harsh sense of humor so I actually find the statement "Ballet but entertaining" very amusing. I would hate to say it but from a marketing prospective it does in fact address the number one complaint I usually hear from people whom I would consider the "general public". To each their own though.

BTW, whoever is a mod, Google Chrome is not liking Critical Dance. Just an FYI.

I also think the campaign is quite amusing, but I also have a rather harsh sense of humor.

I'll look into the the Chrome issue.

[quoteI also think the campaign is quite amusing, but I also have a rather harsh sense of humor. [/quote]
Great minds think alike lol

I don't mind the concept, but find the pictures very uninspiring. They look messy to me, and frankly the "sexy" one is very unsexy. I could thing of many images from ballets that are far more sexy than the collagey thing.


Kate

I agree with you there, I would have gone for fishnets , black and white classic pinup girl look . Not from any particular ballet but just my 2 cents

To give them credit, they are trying to rise above the Broadway-disguised-as-ballet genre by bringing in new work, and they do have very capable dancers. For example, they're doing Kylian's Petite Mort this season, and that costs $$$.

--Andre