CriticalDance

Azlan · Joined: 22 Oct 1999 Posts: 17494 Location: SF Bay Area

I received this postcard from Smuin Ballet promoting their Spring season -- the caption on the right side of the front reads "BALLET BUT SEXY," a phrase repeated more clearly on the back:

LMCtech · Posted: Mon Apr 27, 2009 9:34 am Post subject:

Well, sex sells.

It is an interesting design.

salzberg · Posted: Fri May 01, 2009 3:07 am Post subject:

"But" sexy?

"But" is a conjunction used to connect two usually-contradictory states.

Since when is ballet not sexy?
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Gina Ness · Posted: Sat May 30, 2009 9:33 pm Post subject:

Yes... You're right, salzberg. This is what was bothering me about the ad! It should read, "And"!

Andre Yew · Posted: Tue Jun 30, 2009 12:20 pm Post subject:

To see all of the other posters in this campaign:

http://adsoftheworld.com/media/outdoor/smuin_ballet_company_ballet_but_sexy

And click through to the other ads. I found "Ballet but entertaining" especially insulting. They apparently spent quite a bit of money on this campaign, and I believe the ad agency doesn't know much about dance, which is obvious given how they promote it.

These posters are up all over SF --- it's a very wide distribution.

--Andre

osiris661 · Posted: Tue Aug 11, 2009 10:01 am Post subject:

"Ballet but Entertaining", doh!!! Now I am laughing Smile

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LMCtech · Posted: Tue Aug 11, 2009 12:11 pm Post subject:

The campaign fits in with Smuin Ballet's Ballet-for-the-masses mission.

osiris661 · Posted: Tue Aug 11, 2009 12:29 pm Post subject:

I can see where Ballet fanatics would find it a bit harsh, for me, I have a very harsh sense of humor so I actually find the statement "Ballet but entertaining" very amusing. I would hate to say it but from a marketing prospective it does in fact address the number one complaint I usually hear from people whom I would consider the "general public". To each their own though.

BTW, whoever is a mod, Google Chrome is not liking Critical Dance. Just an FYI.
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LMCtech · Posted: Wed Aug 12, 2009 9:11 am Post subject:

I also think the campaign is quite amusing, but I also have a rather harsh sense of humor.

I'll look into the the Chrome issue.

osiris661 · Posted: Wed Aug 12, 2009 10:37 am Post subject:

[quoteI also think the campaign is quite amusing, but I also have a rather harsh sense of humor. [/quote]
Great minds think alike Cool

lol

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ksneds · Joined: 26 Nov 2000 Posts: 2994 Location: Canada

I don't mind the concept, but find the pictures very uninspiring. They look messy to me, and frankly the "sexy" one is very unsexy. I could thing of many images from ballets that are far more sexy than the collagey thing.

Kate

osiris661 · Posted: Sat Aug 22, 2009 7:43 pm Post subject:

I agree with you there, I would have gone for fishnets Razz

, black and white classic pinup girl look Very Happy

. Not from any particular ballet but just my 2 cents Rolling Eyes

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Andre Yew · Posted: Mon Aug 24, 2009 11:48 pm Post subject:

To give them credit, they are trying to rise above the Broadway-disguised-as-ballet genre by bringing in new work, and they do have very capable dancers. For example, they're doing Kylian's Petite Mort this season, and that costs $$$.

--Andre


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