From the New York Times:
Christopher Wheeldon, one of the world’s most sought-after choreographers, who recently announced an end to his residency at New York City Ballet, has formed his own company, a major event in the dance world.
In an interview yesterday Mr. Wheeldon said performances would include a mix of his own choreography and works by others, performed by stars on loan from City Ballet and the Royal Ballet in London.
To me, a "company" is a group of dancers who work together regularly as a unit. Mr. Wheeldon's endeavor, it seems to me, is not a company; it's a choreographer hiring a bunch of dancers in order to show his work.
What does "company" mean to you?