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Seen as everyone else is going there, I may as well come along for the ride.
As a serious male ballet student, I find the advert offensive. It makes out straight men to be shallow and one-dimentional, and only thinking about sex. It implicitly demeans those men who engage in ballet for artistic purposes, and does nothing to suggest it's OK for men to really be serious ballet students or professionals.
As for attracting audiences, would that not turn ballet into a glorified peep-show? When that happenned in the mid-19th Century, ballet all but died in the West, and only really survived in Russia (and Denmark) where it was nurtured by the highly respectable royal family.
If we want ballet to go down that road again, we can kiss it goodbye within a generation.
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