Hello, CD friends -- though I'm usually pretty indifferent or hostile to most television advertising, I saw a commercial that isn't just another appeal to our culture's hedonistic and materialistic values (not criticising - just observing). First I thought it was a public service message or part of a campaign by a religious group but it's from the insurance company, Liberty Mutual. I believe internet people title it "Good Deeds."
From Hill Holiday, the marketing agency responsible:
Quote:
If you saw the season finale of the hit NBC game show, Deal Or No Deal, last night, you might have caught the opening salvo in our new campaign for Liberty. The 60-second spot is kind of a pay-it-forward concept that demonstrates the infectious nature of doing the right thing and introduces the company’s new theme line, “Responsibility. What’s Your Policy?”
You can see the ad streaming from Hill Holiday's blog (entry at bottom of page):
http://www.hhcc.com/?m=200606
And, if analyzing visual culture is your thing, there is a discussion of it at this blog (quotes Zizek and so on):
http://www.nakedgaze.com/2006/06/what_goes_aroun.html
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