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 Post subject: Good deeds - Liberty Mutual t.v. commercial
PostPosted: Sun Jul 09, 2006 10:58 am 
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Joined: Sun Jul 22, 2001 11:01 pm
Posts: 457
Location: Jamaica, Queens, New York
Hello, CD friends -- though I'm usually pretty indifferent or hostile to most television advertising, I saw a commercial that isn't just another appeal to our culture's hedonistic and materialistic values (not criticising - just observing). First I thought it was a public service message or part of a campaign by a religious group but it's from the insurance company, Liberty Mutual. I believe internet people title it "Good Deeds."

From Hill Holiday, the marketing agency responsible:

Quote:
If you saw the season finale of the hit NBC game show, Deal Or No Deal, last night, you might have caught the opening salvo in our new campaign for Liberty. The 60-second spot is kind of a pay-it-forward concept that demonstrates the infectious nature of doing the right thing and introduces the company’s new theme line, “Responsibility. What’s Your Policy?”


You can see the ad streaming from Hill Holiday's blog (entry at bottom of page):
http://www.hhcc.com/?m=200606

And, if analyzing visual culture is your thing, there is a discussion of it at this blog (quotes Zizek and so on):
http://www.nakedgaze.com/2006/06/what_goes_aroun.html


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PostPosted: Sun Jul 09, 2006 6:51 pm 
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Joined: Sun Dec 12, 1999 12:01 am
Posts: 3663
Location: The Bronx is up; the Battery's down
I've gotta tellya, the first time I saw that commercial, my first thought was, "I'm glad my policy's with that company."

It's an outstanding commercial. It's not just about personal responsibility; it's about the responsibility we all have to our fellow humans, in a "No man is an island, entire of itself," sort of way.

_________________
Jeffrey E. Salzberg,
Dance Lighting Design
http://www.jeffsalzberg.com


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