Ballet San Jose Silicon Valley `Nutcracker' ticket sales better than expected By Anita Amirrezvani
Mercury News
Ballet San Jose Silicon Valley sold more than 24,000 tickets to its ``Nutcracker'' this year, bringing in more than $900,000, company CEO Charles Hart announced today.
The number, though not yet final, fell well short of the $1.2 million budgeted for ``Nutcracker'' sales before Hart began his job in September -- and at this point appears smaller than the amount raised by the annual holiday show the year before, when a drop off triggered a financial crisis for the troupe. But Hart said the sales were better than he anticipated.
``We were expecting as low as $800,000 to $850,000,'' he said, calling the budgeted amount ``a very optimistic figure, knowing what they did last year and in light of the economy.'' The performances at the San Jose Center for the Performing Arts ended Sunday.
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