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Hmm, I received this from Kim Shipp of Shipp & Company Dance Theatre. Can this be considered site-specific dance? Is this a legitimate art form?<P> <BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR><BR>"Retail Dance?"<BR>A concept developed by choreographer, Kim Shipp<BR>"Hey, Ruth St. Denis did Vaudeville, why can't we do dance for dot.com's?"<P>A new concept in dance, "Retail Dance" brings movement into the retail setting of store windows, showrooms, special events, and advertising including stores on the internet. These performances are not just side "gigs" to promote a larger show or a particular artist. They are a new, sustainable type of dance performance.<P>It is my belief that movement should be an integrated part of our society. Let's face it, the audiences are not getting to the performances, the arts programs are the first to be cut in our schools, and multi-media companies are buying out our performance spaces. Where can we go? Where is one place we can find the public now days? Shopping… <P>In my experience, if you put a person moving in a public space, people will stop and look, and stare, and think, and never forget what they saw that day. Here, we play on the novelty unexpected. If we're lucky, they'll talk about it over lunch and express some opinions. If they see Retail Dance more than once, they might even compare their experiences and we've made headway to making movement an exciting, thought provoking, and integrated part of our society. <P>Today, movement to the public is like a foreign language they're afraid to speak, but wished they had learned as a child. Surround them with it, as with any other with a language, and they will pick it up, at least enough to understand it, if not enough to speak it! Retail Dance surrounds the public with movement in their everyday lives, so they become fluent in it without even realizing it.<P>Retail Dance Performances take place at a space other than a theatre, but the similarities to traditional site-specific work end there. As the choreographer, you are providing a service to a vendor to help them draw customers into the store and give the customer a feeling about the product. The challenge is to use your creativity, crafting of movement and the very specific space provided to achieve the vendor's goal, but still make an artistically substantial, statement for the public to enjoy.<BR><HR></BLOCKQUOTE>
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