The National fills empty seats through a program called DanceBreak along with on-line bidding for seats.
DanceBreak, a program for young people aged 16 to 29, lets ballet fans go online at DanceBreak.ca the night before a performance and pay $30 for any seat still available. “Register with DanceBreak, and you can buy a ticket available the night before a performance for $30—you could be sitting in a seat next to someone who paid $170,” Drake says.
...To make the offering more convenient, the National Ballet recently began offering another option through Price Whispers Inc., a provider of an online bidding technology. The new service lets consumers 16 to 29 bid online through DanceBreak days or weeks before a show for guaranteed tickets. The minimum bid is set much higher than $30, but buyers can still pay less than half of full price for prime orchestra-level seats, Drake says.
Michael Crabb whets your appetite for Alice in Wonderland.
Of course, since it’s an adaptation, Wheeldon has introduced a few tweaks of his own, but you’ll have to see for yourself to learn the dramatic twist that brought cheering London audiences to their feet.