Welcome to CriticalDance BalletNewbie! It’s always refreshing to hear from someone new with a different pointe of view. Below is my feedback to your feedback!
Do you think that Kevin Garland -- who is the Executive Director of the NBoC, and I would guess has a lot more to say about ticket prices than the Artistic Director -- sat in her office one day and said, "I have a fantastic idea! Let's jack up ticket prices!" And the Board responded, "Yes, that's a fantastic idea! Send 'em through the roof!" Does this scenario sound reasonable to you?
My answer to ALL of the above is YES!
As for your opinions of the mathematics of the situation, I think that perhaps you should consider the arithmetic more closely. If ticket prices covered 50% of a $20 million budget, then that is $10 million in revenue. To increase this to meet a $23 million budget would thus require a 30% increase in revenue from ticket sales -- either through increased sales or increased prices.
My math works out to 15% because the NBoC relies on donations for the other half to cover off costs. I am aware that the price of a ticket only covers 50% of their costs. Now the National does receive donations and I assume they expect that these donations will be coming and they have budgeted for this. Now they are increasing ticket prices by 50% for next season. How do they know that the other 50% will not be forthcoming for next season? *So why not increase tickets by 30% instead of 50%-assuming donations do not keep pace?
You seem to have decided that prices have increased by 50%; certainly, it is possible to arrange the numbers in a way that supports this.
What I did to work out the above number is compare the total cost for each subscription seat from this year and compare it to next year. I guess you could also number crunch based on the number of seats for each seating area but I do not have that information available to me.
It is also possible to try to compare apples to apples; for instance, you will note that your coveted front-row seats have increased by almost exactly 30%.
They have actually increased by 60%.
Grand Ring 1: $1,110
Orchestra 1&4: $697.50
$697.50 x.60 = $418.50 + 697.50 = $1,116. I rounded up to 60%
A year from now I will cut and paste this when the house is half empty and the NBoC is in financial trouble. You name me any other company in the real business world that jacks up prices by 50% and stays in business. The National lost money last year and had trouble filling the Hummingbird Centre. So, it doesn’t take a math wizard to be seriously concerned as to what effect this will have on ticket sales.
And that's not even taking into consideration the added expenses that would be incurred if the NBoC took all of your other suggestions into account, which would apparently entail retaining all of their principal dancers into eternity -- not to mention the astronomical medical costs necessitated by having the admittedly lovely Ms. Ogden dance every principal female role each and every night!
I plead guilty on all accounts to switching performance dates to see the admittedly lovely Ms. Ogden at every opportunity! By the way, I have also sung the praises of many other dancers. I’m not sure how I gave you the impression that their principal dancers can dance into eternity. I was obviously not pleased that Kimberly Glasco was let go and yes I thought she had a few years left and could possibly coach and perform character roles for the National. I actually stated that I understood the National wanting to let Martine Lamy go because of her age and allowing promising dancers like Heather Ogden assume a greater role.