CriticalDance Forum

Ballet... But SEXY
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Author:  Azlan [ Sat Apr 25, 2009 3:03 pm ]
Post subject:  Ballet... But SEXY

I received this postcard from Smuin Ballet promoting their Spring season -- the caption on the right side of the front reads "BALLET BUT SEXY," a phrase repeated more clearly on the back:



Author:  LMCtech [ Mon Apr 27, 2009 10:34 am ]
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Well, sex sells.

It is an interesting design.

Author:  salzberg [ Fri May 01, 2009 4:07 am ]
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"<i>But</i>" sexy?

"But" is a conjunction used to connect two usually-contradictory states.

Since when is ballet <i>not</i> sexy?

Author:  Gina Ness [ Sat May 30, 2009 10:33 pm ]
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Yes... You're right, salzberg. This is what was bothering me about the ad! It should read, "And"!

Author:  Andre Yew [ Tue Jun 30, 2009 1:20 pm ]
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To see all of the other posters in this campaign: ... t_but_sexy

And click through to the other ads. I found "Ballet but entertaining" especially insulting. They apparently spent quite a bit of money on this campaign, and I believe the ad agency doesn't know much about dance, which is obvious given how they promote it.

These posters are up all over SF --- it's a very wide distribution.


Author:  osiris661 [ Tue Aug 11, 2009 11:01 am ]
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"Ballet but Entertaining", doh!!! Now I am laughing :)

Author:  LMCtech [ Tue Aug 11, 2009 1:11 pm ]
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The campaign fits in with Smuin Ballet's Ballet-for-the-masses mission.

Author:  osiris661 [ Tue Aug 11, 2009 1:29 pm ]
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I can see where Ballet fanatics would find it a bit harsh, for me, I have a very harsh sense of humor so I actually find the statement "Ballet but entertaining" very amusing. I would hate to say it but from a marketing prospective it does in fact address the number one complaint I usually hear from people whom I would consider the "general public". To each their own though.

BTW, whoever is a mod, Google Chrome is not liking Critical Dance. Just an FYI.

Author:  LMCtech [ Wed Aug 12, 2009 10:11 am ]
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I also think the campaign is quite amusing, but I also have a rather harsh sense of humor.

I'll look into the the Chrome issue.

Author:  osiris661 [ Wed Aug 12, 2009 11:37 am ]
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[quoteI also think the campaign is quite amusing, but I also have a rather harsh sense of humor. [/quote]
Great minds think alike 8) lol :P :P :P

Author:  ksneds [ Sat Aug 22, 2009 6:25 am ]
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I don't mind the concept, but find the pictures very uninspiring. They look messy to me, and frankly the "sexy" one is very unsexy. I could thing of many images from ballets that are far more sexy than the collagey thing.


Author:  osiris661 [ Sat Aug 22, 2009 8:43 pm ]
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I agree with you there, I would have gone for fishnets :P , black and white classic pinup girl look :D 8) . Not from any particular ballet but just my 2 cents :roll:

Author:  Andre Yew [ Tue Aug 25, 2009 12:48 am ]
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To give them credit, they are trying to rise above the Broadway-disguised-as-ballet genre by bringing in new work, and they do have very capable dancers. For example, they're doing Kylian's Petite Mort this season, and that costs $$$.


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