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 Post subject: Ballet... But SEXY
PostPosted: Sat Apr 25, 2009 3:03 pm 
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Joined: Fri Oct 22, 1999 11:01 pm
Posts: 17498
Location: SF Bay Area
I received this postcard from Smuin Ballet promoting their Spring season -- the caption on the right side of the front reads "BALLET BUT SEXY," a phrase repeated more clearly on the back:

Image

Image


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PostPosted: Mon Apr 27, 2009 10:34 am 
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Joined: Wed Apr 11, 2001 11:01 pm
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Location: El Granada, CA, USA
Well, sex sells.

It is an interesting design.


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PostPosted: Fri May 01, 2009 4:07 am 
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Joined: Sun Dec 12, 1999 12:01 am
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Location: The Bronx is up; the Battery's down
"<i>But</i>" sexy?

"But" is a conjunction used to connect two usually-contradictory states.

Since when is ballet <i>not</i> sexy?

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PostPosted: Sat May 30, 2009 10:33 pm 
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Location: Petaluma, California
Yes... You're right, salzberg. This is what was bothering me about the ad! It should read, "And"!


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PostPosted: Tue Jun 30, 2009 1:20 pm 
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Location: Santa Barbara, CA USA
To see all of the other posters in this campaign:

http://adsoftheworld.com/media/outdoor/ ... t_but_sexy

And click through to the other ads. I found "Ballet but entertaining" especially insulting. They apparently spent quite a bit of money on this campaign, and I believe the ad agency doesn't know much about dance, which is obvious given how they promote it.

These posters are up all over SF --- it's a very wide distribution.

--Andre


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PostPosted: Tue Aug 11, 2009 11:01 am 
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Location: Key Biscayne, Florida, USA
"Ballet but Entertaining", doh!!! Now I am laughing :)

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PostPosted: Tue Aug 11, 2009 1:11 pm 
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The campaign fits in with Smuin Ballet's Ballet-for-the-masses mission.


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PostPosted: Tue Aug 11, 2009 1:29 pm 
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I can see where Ballet fanatics would find it a bit harsh, for me, I have a very harsh sense of humor so I actually find the statement "Ballet but entertaining" very amusing. I would hate to say it but from a marketing prospective it does in fact address the number one complaint I usually hear from people whom I would consider the "general public". To each their own though.

BTW, whoever is a mod, Google Chrome is not liking Critical Dance. Just an FYI.

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PostPosted: Wed Aug 12, 2009 10:11 am 
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I also think the campaign is quite amusing, but I also have a rather harsh sense of humor.

I'll look into the the Chrome issue.


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PostPosted: Wed Aug 12, 2009 11:37 am 
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[quoteI also think the campaign is quite amusing, but I also have a rather harsh sense of humor. [/quote]
Great minds think alike 8) lol :P :P :P

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PostPosted: Sat Aug 22, 2009 6:25 am 
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Location: Canada
I don't mind the concept, but find the pictures very uninspiring. They look messy to me, and frankly the "sexy" one is very unsexy. I could thing of many images from ballets that are far more sexy than the collagey thing.


Kate


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PostPosted: Sat Aug 22, 2009 8:43 pm 
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I agree with you there, I would have gone for fishnets :P , black and white classic pinup girl look :D 8) . Not from any particular ballet but just my 2 cents :roll:

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PostPosted: Tue Aug 25, 2009 12:48 am 
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Location: Santa Barbara, CA USA
To give them credit, they are trying to rise above the Broadway-disguised-as-ballet genre by bringing in new work, and they do have very capable dancers. For example, they're doing Kylian's Petite Mort this season, and that costs $$$.

--Andre


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