As Macworld exclusively reported, Quark revealed its new logo and identity on Friday - only to walk into instant conflict with a leading UK arts funding body.
The desktop publishing company's new-look green 'Q' logo is visually almost identical with the Scottish Arts Council's (SAC) long-used blue 'A' logo.
Such similarities were quickly noted by users in multiple design-focused message boards, but it's an honest mistake, claimed Quark.
A Quark UK spokesman told Macworld: "At the end of the day, the logo is a 'q' - and there's a limited number of possible logo designs you can achieve with a single character.
Here are the logos: