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 Post subject: Can tickets be too cheap?
PostPosted: Mon Mar 07, 2005 12:39 am 
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Location: London, England; Tallinn, Estonia
When a night of culture is just too cheap
By Charlotte Higgins for The Guardian


The Edinburgh festival is axing its cheap late-night events - because they are too cheap.
The £5 ticket price for the series known as Royal Bank Lates, which last year featured such artists as singers Ian Bostridge and Simon Keenlyside, "undermines the value of the events", according to a spokeswoman. "They are too cheap. There is a reasonable price for these things and it's more than £5."

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 Post subject: Re: Can tickets be too cheap?
PostPosted: Mon Mar 07, 2005 12:54 am 
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Location: London, England; Tallinn, Estonia
A range of issues arise from this:

- the management do seem to be pump handling with a yes, no yes, no policy for this event over the past 4 years.

- the arguments used are not coherent, they seem to say that people might not come because they are too cheap and then that they are displacing sales at more expensive events

- When you have found a major sponsor to support an innovative programme, it seems strange to chop it and associates the sponsor with a perceived failure, especially when everyone else sees it as a success.

All in all, a bit of a muddle.

But what about the general point? The cheap standing places for top events at Sadler's in Dance Umbrella and many years ago at the Royal Opera House brought in different, enthusiastic and primarily young audiences

For myself, I am always delighted to get a top quality offering at a cheap price, whether it be a dance performance or a meal, and think all the better for it for the double benefit.

What do others think?

<small>[ 07 March 2005, 01:58 AM: Message edited by: Stuart Sweeney ]</small>


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 Post subject: Re: Can tickets be too cheap?
PostPosted: Thu Mar 10, 2005 4:01 am 
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Joined: Sun Dec 12, 1999 12:01 am
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Location: The Bronx is up; the Battery's down
£5 is, what, about $12.50US?

I think that's about the right price for a one-hour event that starts at 10:30PM, and I think that audiences appreciate the difference between those events and "flagship" performances with more conventional curtain times.

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 Post subject: Re: Can tickets be too cheap?
PostPosted: Thu Mar 10, 2005 7:04 am 
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Location: Maryland USA
At the Kennedy Center we have a free performance most every night on the Millenium Stage. It's generally fairly short, less than an hour and there is no seating. The shows start around 6 pm, before the main attractions in the various theaters and concert hall. The Millenium Stage is in the Grand Foyer. Quite a few people seem to attend just these performances, and then leave. The performances are widely varied with professionals to High School students performing. I don't think it 'devalues' the performance, it encourages audiences.


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 Post subject: Re: Can tickets be too cheap?
PostPosted: Thu Mar 10, 2005 8:49 am 
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Location: London, England; Tallinn, Estonia
Not for the first time, Jeff, you're living in the past - £5 = $9. I guess that a typical London proce for a high quality 1 hr event would be around £5-£10, so £5 sounds right, but attractive, for Edinburgh.

<small>[ 10 March 2005, 11:08 AM: Message edited by: Stuart Sweeney ]</small>


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 Post subject: Re: Can tickets be too cheap?
PostPosted: Thu Mar 10, 2005 12:43 pm 
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Location: The Bronx is up; the Battery's down
Quote:
Not for the first time, Jeff, you're living in the past
Nor the last, I'm sure.

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 Post subject: Re: Can tickets be too cheap?
PostPosted: Fri Mar 11, 2005 2:00 am 
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Location: London, England; Tallinn, Estonia
Edinburgh International Festival axes £5 tickets for ‘undermining quality’
By Ruth Gillespie for The Stage

The Edinburgh International Festival has revealed plans to axe its £5 late night ticket scheme because organisers feel the discounted price undermines the perceived quality of its performances.

Last year was the second time the £5 Royal Bank Lates had been incorporated into the programme and spokesperson for the festival Susie Burnet claimed the 10.30pm start time and one-hour duration had been successful in attracting a younger audience.

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 Post subject: Re: Can tickets be too cheap?
PostPosted: Fri Mar 11, 2005 2:03 am 
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Location: London, England; Tallinn, Estonia
The reports of Edinburgh Festival decision offer no evidence for this "cheap ticket undermines perceived quality" argument. Did they conduct a survey or was it two administrators chatting over a bottle of pinot grigio?


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