I received some criticism for my uncomplimentary review of ‘the contract,’ which got me to thinking: “Who cares?” Posters were concerned my review may effect attendance. Let’s examine this in more detail. The contract ran 7 times over 5 days. I do not have hard statistics for ballet companies worldwide but I think it safe to assume most ticket revenues are generated by season’s ticket sales. Just how much of an impact will a bad review have on single ticket sales when most reviews are published 2 days after the performance-unless the critic rushes the review for the next day’s publication? How seriously does the public take the word of a critic? Would it effect their decision to see the ballet? How many people even read reviews on a regular basis?
Some reviews are sprinkled with so much ballet terminology it can only be understood by someone who dances, coaches or has access to a ballet dictionary. Despite this review written for experts being complementary, it may actually intimidate the average fan from attending the performance.
The industry most affected by bad reviews is the movie industry. Given that a film can run for months, poor reviews could certainly have an impact. Admittedly some movies are so horrible, you half expect to be given a DVD of the movie as you leave the theatre! The faster the DVD release, the worse the movie!! I could provide a veritable plethora of examples where a movie was panned by critics, yet went on to great success by word-of-mouth alone. One that sticks in my mind is Butch Cassidy and the Sundance Kid. Taste is very personal.
I just had to get the above out of my system or I was going to burst! Hence, I have dredged this topic deep from within the very bowels of CriticalDance history.
:p Does James Kudelka read CriticalDance?