Sametz Blackstone Associates and Boston Ballet Launch Communications Campaign for Boston Ballet's 39th Nutcracker That Combines Tradition and Innovation
BOSTON--(BUSINESS WIRE)--Nov. 22, 2002--Sametz Blackstone Associates, a leading communications practice, announced today the launch of a new, edgier campaign for Boston Ballet's The Nutcracker. Under the direction of Boston Ballet's new Artistic Director Mikko Nissinen, the Ballet's 39th annual production of The Nutcracker will combine beloved holiday traditions with innovative surprises. Less traditional than past campaigns, the new concept and design have been created to appeal to both long-time attendees as well as those who have never been to The Nutcracker.
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