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ROH: innovative fliers
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Author:  kurinuku [ Wed Nov 22, 2006 3:37 am ]
Post subject:  ROH: innovative fliers

Where innovation comes first
by PETER ASPDEN for the Financial Times
published: November 21, 2006

Visitors to the Royal Opera House are used to picking up promotional fliers in the foyer advertising forthcoming events and seasons. In recent weeks, they will have seen one that had a vaguely discomfiting look to it: a young man in a vest, ripped jeans and trainers clambering up a wall that bears the ROH crest. If you wanted to depict the invasion of one of Britain’s bastions of high culture by the disreputable masses, you couldn’t get much better than this.

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