Intelligence shines in new GE spots

BY LEWIS LAZARE
SUN-TIMES COLUMNIST

To unveil the ecomagination concept publicly, BBDO came up with a glorious homage to that beloved film "Singin' in the Rain." This commercial twist on that famous feature film takes place in a dramatic rain forest setting, where, as all manner of animals look on, a rapturous elephant -- a Gene Kelly of the jungle -- starts dancing to the strains of the familiar happy tune. more