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 Post subject: Sheron Wray Digital performance
PostPosted: Mon Apr 28, 2003 2:52 pm 

Joined: Sat Mar 10, 2001 12:01 am
Posts: 1889
Location: London

Come and witness a world-first performance of Texterritory v.2.3

May 6th 2003 at The Robin Howard Theatre

17 Dukes Rd, Euston, London 8pm
Let your Mobile Phone Ring In The Theatre

A new experience where what you think and feel really counts.

A super adventure in text messaging bring your mobile and interact throughout the performance.

Texterritory v.2.3 marks a new phase of interactive performance, with artist and audience linked together through the medium of text messaging, to create a unique artistic experience.

Texterritory is a landmark dance theatre piece created by dancer Sheron Wray. By using text messaging, the audience become intimately involved in shaping the development of the action on stage, both as a collective voice and as individuals. It is the first manifestation of AIM© Audience Interactive Media. The project was commissioned by Future Physical, being one of 10 awards appointed out of 500 applicants worldwide.

As the story of Grace evolves, and she agonises about where her relationship with the elusive J might be headed, she seeks help and advice from the audience. The ?smart? audience are invited to respond to Grace?s cries for help, first with practical advice about how to prepare for her date, then in more subtle ways as she seeks to work through her emotional turmoil. The audience find themselves drawn into the performance in surprising ways, breaking down the conventional divide between audience and performance thus challenging the precepts of the custodians of the theatre.

Texterritory is conceived, developed and performed by Sheron Wray; created in collaboration with Fleeta Siegel and Texploitation Produced by Plan B, supported by PD3. This performance is presented in association with BigTime©. Sheron is a Fellow of NESTA (National Endowment for Science, Technology and the Arts). Texting, or SMS, is a worldwide phenomenon which has been adopted by young users as their preferred communications method of choice, together with ?txtspk? ? a language developed especially to take advantage of text messaging. Over 1.5 billion texts are now sent every month in the UK alone.

For more information contact:

· Darnell Edwards: 07958 371 387 T 020 7231 8725. <>

· Textploitation: <>

Sheron Wray, Fleeta Siegel and Chris Hayward are available for interviews.

Notes for Editors

Sheron Wray
Choreographer/ Teacher / Dancer

Sheron?s first choreography It Be Glory was for the ?National Youth Dance Company? in 1986. In 1988 she joined the world renowned ?London Contemporary Dance Theatre? following this in 1994 she joined ?Rambert Dance Company? directed by Christopher Bruce. In the summer of 1992 JazzXchange Music and Dance Company was formed. ( In 1992 the solo Harmonica Breakdown choreographed by Jane Dudley was filmed and screened as part of the Summer Dance series on BBC2.

Her own solo film Special Request capturing her versatile approach and knowledge; embracing Tap, Contemporary, African, Hip Hop and Ballet was filmed on location in New York, the film continues to be in demand to be screened internationally, and most recently it was screened in Japan and South Africa, currently it is being developed into educational CD- Rom.

Since 1996 Sheron has been a principal Examiner for Dance Arts International. In 1997 she worked extensively with the London Musici Orchestra choreographing Miracles the Youth Rock Opera, composed by Paul Gladstone Reid for the Duke of Edinburgh Award.
In 1998 she was commissioned by the South Bank and created ?Bare Hands Broad Feet? with Julian Joseph, following this she made a guest appearance on his TV series for Meridian TV.

In 1999 for the Millennium celebrations Sheron was commissioned to choreograph the Carnival for the Opening Ceremony at the Dome. This was created for 300 people, many of whom experienced their first formal performance. In 2000 Sheron became one of the first Artists in residence at the Royal Opera House. For this season she created L.I.V.E in collaboration with composer/trumpeter Byron Wallen.

Internationally Sheron has worked with the New York contemporary music group TONK appearing in New York and Amsterdam. In 2000 a work for Tumbuka Dance Company in Harare, Zimbabwe. In the Philippines she was the guest of honour of the Filipino National Commission on Culture and Arts at their 10th National Dance Conference, the focus was on Jazz technique. In 2001 she returned to Cuba and recreated ?Rhythm in Time? for Danza Libre She has recently completed her Masters? Degree in Performing Arts, in which she has developed and documented her specific dance and music improvisational processes, which when applied develop the dancers ability to relate specifically to the improvising musician. Sheron?s innovation has been recognised and supported by the National Endowment for Science Technology and the Arts (NESTA), granting her a three-year research fellowship.

In 2003 She created as a Dance Architect ?Lucky for Some? for Trumpet supremo Wynton Marsalis and the Lincoln Centre Jazz Orchestra, it was performed on the Barbican Concert Stage January 27th 2002.

Fleeta Siegel -Digital Artist

Since 1999 Fleeta has been teaching and creating with New media at various London institutions (WAC performing Arts and Media College, London Print Studio, SpacePlace Studios) on a range of subjects computer game design, Web design, CD ROM authoring, Photoshop, Quick Time Virtual Reality WAP. Fleeta has also lectured on the use of computer games for the Eastern Foreign Agency and at the University of Westminster.


Textploitation develops products and services that enable its customers, both consumers and businesses, to make innovative use of text messaging. It designs and develops the solutions, provides consultancy and runs the application. Managing Director Christopher Hayward set up the company in April 2001 in recognition of a gap in the market. Hayward comments, ?We saw the industry was charging off in the direction of MMS and 3G without really having a clear idea of what to do with them, whereas text messaging, something that was out there under people?s noses, was not being exploited to its full potential. At that time, 40 million text messages were being sent daily and the potential was immense.?

Textploitation began with a flagship product, Texting Trails, which has gained immense popularity. Texting Trails is a scheme that encourages people to explore a town or city using their mobile phone as a guide. Once registered, a person receives clues by text message to guide them to a landmark. Participants then have to text the name of that landmark to Textploitation to receive the next clue. This continues until they reach the end of the trail. Along the way participants are eligible for discounts in certain shops around the city.

Textploitation is a member of the Mobile Data Association (MDA), <> , which was set up in 1994 to increase awareness of mobile data amongst users and their advisers. Over the past six years, the Association has grown to become the forum for the international mobile data community. In July 2000 the MDA set up <> , the definitive text messaging information source for consumers and the mobile industry community as well as their advisors.

Spero Communications

Spero Communications has established a technical alliance with key partners- led by IBM- to develop BigTime, a multi-faceted media platform promoting creative expression through live events and permission based pervasive media channels.

The BigTime platform facilitates multiple engagement channels, aligned to a dynamic media hub centred round music, film, fashion, multi-media, visual and performing arts and any other creative pursuit you may think of. It offers a platform to artists with an original voice and enables ?members? of the BigTime network to sample the unexpected, share ideas, interact and obtain privileged access to lifestyle-related infotainment and events, products and services.

The BigTime Multimedia System has proven its effectiveness in engaging consumers by means of a leading edge promotion with the Sunday Times involving the distribution of 1.7 million BigTime discs featuring previously unreleased material from Oasis. The BigTime Multi-Media platform has been awarded the 2003, Revolution Award for the Best Integrated Marketing Campaign.

As part of BigTime??s launch programme, we are supporting a number of special events that push back the boundaries of the familiar to promote new cultural experiences enhanced by technology. Sheron Wray?s Texterritory does this and more ? absolutely fantastic and must be experienced!


Zak Akhimien

One-half of Amplified, London's premier alternative soul night/ website and DJ collective. With a diverse music policy incorporating Hip-hop/ Funk/ Neo-Soul / Afro-Beat/ Latin and Nu-Jazz. Guest's that have appeared: Jaydee (Slum Village), Vikter Duplaix, ?uestlove (The Roots), Terri Walker (Def Jam), Hil.St.Soul, Charlie Dark (Attica Blues) , Kwame (D-influence) etc. He has also worked and continues to work with various labels and organisations including BBE , Arista , Sony, Six Degrees, UMS, Harmless, AIM and Echoes Music magazine amongst others. He toured Europe recently as DJ & musician for the Modern Love tour organised by the British Council. Amplified residencies:
Monthly: Amplified @ Medicine Bar -Shoreditch / Lily @ Cargo - Shoreditch
Weekly: Mahogany @ Marketplace - Oxford Circus / Mahogany @ Cantaloupe - Shoreditch
Various One-off's including Jazz Cafe, AKA (The End), The ICA. <>

Ife Piankhi - Poet, Singer, Performance Coach, Educator

Since becoming involved in the Arts via Theatre, Miss Piankhi has used her Poetry as a platform for expressing her Culture and Viewpoint on society. Her magical blend of poetry and performance has taken her venues such as The Royal Opera House, Ronnie Scott?s and the Twelve Bar Club to name but a few.

Her work has also been featured on several compilation albums ?One Hell of a Storm? on Tongue and Groove, ?First Strike? on Wildcat and ?Urban Symphonies? on Bumpin. Theatre performances to her credit include ?Last Chance? Tricycle Youth Theatre, ?Dancing in the Dark? at Lillian Baylis and a national prison tour of ?The Anger Dyes? a devised play by Insight Arts.

Her versatility has allowed her to facilitate workshops ranging from Drama/Creative Writing to the African Oral Tradition and performance techniques in numerous boroughs such as Kensington and Chelsea (Word Express), Brent (Brent Festival), Hackney (Black History Month), YCTV (Westminster). Her directorial debut entitled ?Futuristic Frequency? was devised by young people from the borough of Harrow; performed at the Royal Albert Hall in April 97 as part of the Miracles project celebrating the Duke of Edinburgh Award Scheme.

For 3 years Ife co-ordinated ?Identity and Difference? an initiative exploring issues of identity using the creative arts and discussion culminating in the Identity and Difference training pack designed in accordance with the European and UK diversity strategy.

In 2000 Ife toured with JazzXchange music and dance company. ?JamXchange? a fusion of dance, live music and spoken word was part of the Back Garden Project an initiative offering independent artists the opportunity to work with the Royal Opera House creating new work.

Together with photographic artist Pablo Menfesawe Imani and performance artist Aamasade Shepnekhi she founded Black Angels Community Project and MotherShip. Both organisations specialise in Edutainment ? the attainment of self knowledge through the Arts. Fusing poetry, imagery and education. Ife?s unique expression leads her to continually explore various art forms as a medium for her work.

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