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Utah Dance Organizations Seek to Develop Youthful Audiences
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Author:  Francis Timlin [ Mon Aug 21, 2006 4:49 pm ]
Post subject:  Utah Dance Organizations Seek to Develop Youthful Audiences

In the Salt Lake Tribune, Christy Karras discusses Studio D, a collaboration between Ballet West, Repertory Dance Theatre and the Ririe-Woodbury Dance Company to cultivate and develop audience members from their 20s through 40s, presently an underrepresented audience demographic.

SL Tribune

Author:  Karl Cronin [ Tue Aug 22, 2006 8:20 am ]
Post subject: 

This sounds like a good collaboration for these companies. We've seen in recent years a number of arts organizations here in Boston who have developed similar programs (Museum of Fine Arts, Huntington Theatre), and they seem to draw large crowds with several of the same tactics - discounted tickets and the promise of an informal party-like atmosphere with peers either before or after the event.

In general, I think it is helpfu to create a situation where there is less pressure placed on the person who is being attracted to the venue. I much prefer the idea of making the venue as accessible and attractive as possible as opposed to encouraging artists to make "accessible" art in the hopes that it will attract an audience. While it is helpful for producers/curators to give artists honest feedback on what they perceive their audiences as desiring, I feel it really comes down to making good matches between artists and audiences.

I look forward to hearing how Studio D works out!

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