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 Post subject: Learning how to program
PostPosted: Mon Jan 16, 2006 2:40 pm 
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Joined: Wed Apr 11, 2001 11:01 pm
Posts: 8612
Location: El Granada, CA, USA
An interesting article about a new theater and it's struggles to find the right mix of programming. Bringing in good acts can make or break a theater and it's a learned skill.

From the Contra Costa Times.

Quote:
El Campanil continues to work on its second act
By Sarah Krupp
CONTRA COSTA TIMES

Since the historic El Campanil Theatre's rebirth a year and half ago, it has found a fairly loyal, steady following in patrons who are 50 and older.

The grand opening with Debbie Reynolds was a sell-out smash, and so were the recent ballet, opera and symphony performances. Baby boomers were clamoring for tickets to an Elvis tribute act earlier this month.

But attracting the 20- to 40-somethings has proved more difficult.


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