Get with the programme
By Sofie Mason for The Stage

There is no doubt that theatre programmes can help supplement income but, to use this medium effectively, producers must work at appealing to both advertisers and the audience, writes Sofie Mason

Will there come a day when our customers will receive their programmes in the post as a CD-ROM tucked in with their tickets to the performance? Or will they tune into the little screen on the back of the auditorium seat, plug in their ear phones and play through interviews and biographies before curtain up?

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