Act 4 – (low cost) Promote the CBC in promo spots featuring up and coming dancers and therefore promote the NBoC
Those are low cost in your neck of the woods? I wish I could say the same thing here.
My 2nd act (low cost) would be promoting Heather Ogden through the newspapers and featuring her lovely features on the cover of the NBoC’s 2005/2006 yearbook.
Here in the San Francisco/Bay Area we can't "buy" features. That's 100% up to the entertainment editor of each publication.
The company I work for just got back from performing in Bangkok. We were invited to the 7th Annual Dance and Music Festival there and sponsored by the US Embassy. I can't get any publication here to do a feature on that. Believe me, I've tried and had an interesting contre temps with one Editor.
Act 8 – (low cost) Give away brochures at Union Station handed out by the dancers themselves.
The dancers in the company have enough to do. A Q & A with a few after performances or at open rehearsals in fine, but not to send outside. Now, school dancers on scholarship? That's another story and young, young dancers out promoting the company can work quite well.
Act 10 – (medium cost) Focus advertising efforts to a 10 mile radius around the Four Seasons Centre.
Why? I don't know of any arts organization here that would even think of doing that.
My hero, Michael Kaiser at the Kennedy Center made a suggestion that dance companys start featuring the males in the company on all printwork. Women are the primary ticket buyers to ballet performances.