DavidH, you're right. This was the gist of my contention:
Neighbors pass by without strolling in the plaza gardens, unsure if they are still welcome. Is the plaza a true community center for their Latino working-class neighborhood? Or is it a high-end arts facility more interested in patrons from the entire Bay Area?
In addition to what you mentioned, they've also badly managed the identity of the venue: the structure is too high-end for the local community; and the neighborhood is too "low-end" for the arts or "high-end" community. That place looks deserted outside even when there's a full house inside -- it's not inviting to anyone.