An interesting article about a new theater and it's struggles to find the right mix of programming. Bringing in good acts can make or break a theater and it's a learned skill.
From the Contra Costa Times.
El Campanil continues to work on its second act
By Sarah Krupp
CONTRA COSTA TIMES
Since the historic El Campanil Theatre's rebirth a year and half ago, it has found a fairly loyal, steady following in patrons who are 50 and older.
The grand opening with Debbie Reynolds was a sell-out smash, and so were the recent ballet, opera and symphony performances. Baby boomers were clamoring for tickets to an Elvis tribute act earlier this month.
But attracting the 20- to 40-somethings has proved more difficult.